gaws:

Oliver Peoples For Takahiromiyashita The Soloist Glasses

Tom Ford, the Spring/Summer Collection for 2012. See our extensive new range of glasses and sunglasses.

Cutler and Gross now available at the 20-20 Optical Store.

“It’s nice if glasses can be sexy and mysterious. People who need glasses don’t have to be separated from glamour”
- Mr. Gross

Amazing sunglasses from the FENDI Fall 2012 Milan Fashion Show!

MILAN, February 23, 2012
By Tim Blanks
Browsing the racks before the show today, Silvia Venturini Fendi claimed that life as a Roman means living with layers of history, from distant yesterdays to pell-mell tomorrows… there was a curious and charming retro edge in the Fendi collection, evident in details—a puff sleeve, a fichu, a bustle—that could almost pass as folkloric were it not for the fact that they were delivered in such an incongruous way. That bustle, for instance, bunched from navy blue croc or antelope hide. Incongruity may, in fact, be even more of a Fendi signature than the hybrid. It guarantees that this label’s collections will always defeat expectations, in the best possible way.

I love the soft, sensuous feeling of the new Valentino Spring/Summer ‘12 Collection. The opthalmic eyewear is elegant, beautiful and delicate, offering a unique luxurious appeal to every woman. The Valentino Eyewear Collection will be available at the 20-20 Optical Store next week 15.2.12.

I watched the first episode of US sitcom “New Girl” last night, starring Zooey Deschanel. I have been a fan of Zooey ever since watching 500 Days of Summer a couple years ago. I love her fun and quirky style, and she rocks a pair of Oliver Peoples in the show, which suit her geek chic personality perfectly! I recognised these frames from our shop floor, and apparently they are one of our best sellers here. If you would like a pair of these frames, pop into the 20-20 Optical Store and ask one of our staff for Wacks, by Oliver Peoples. Can’t wait to curl up in my bed tonight for episode number 2!

PHOTO: oliverpeoples.com

NEW IN: Linda Farrow Luxe Optical and fantastic sunglasses from the Linda x Jeremy Scott Collaboration! You may recognise the “Mickey” frames from the Lady Gaga “Paparazzi” video, and Beyonce wears the sames ones in “Telephone.”

Perfect for the one that likes to stand out from the crowd. Bold, uniqe, and edgy. Make a statement at your next party and rock out in these fun sunglasses!

MYKITA’s in-house workshop in Berlin has been supplying handcrafted eyewear since 2003. The creative core behind the brand is its four founders Moritz Krueger, Philipp Haffmans, Daniel Haffmans and Harald Gottschling.

A clear design signature coupled with excellent product quality and innovation has helped make MYKITA a major name on the international eyewear market. MYKITA’s patented hinge concept has given the brand a unique identity. The frame designs are avante-garde, perfectly crafted, individual and unmistakeable thanks to their clear handwriting.

ABOVE (clockwise): the MYKITA Haus, MYKITA S/S ‘12 BLAKE and ETHAN , MYKITA S/S ‘12 DEVENDRA and PHOEBE, Lady Gaga in signature MYKITA sunglasses

I think everyone can find a MYKITA frame that matches their style requirements. They come in a variety of colours and shapes to suit every face shape. These frames are also very lightweight and durable, so you can be sure they will be a lasting investment, whichever you choose.